Saturday, October 15, 2011

La Miniatura

La Miniatura
http://www.laminiaturakids.com/



Who is Jeffrey Sebelia?
 
In the spring of 2006 he auditioned for the Bravo television series Project Runway at the urging of his friend and former contestant Santino Rice. After Jeffrey was picked, His sharp wit, obvious talent and menacing neck tattoo(which, by the way, is actually an endearing homage to his son Harrison) quickly became a fan favorite and was one of four contestants chosen to participate in New York's Fashion Week and eventually ended up winning the show.
 
So what's next for Jeffrey Sebelia? After several years at Fluxus, he's leaving it behind to launch an entirely new brand of edgy kids clothes with friend and entrepreneur Melissa Bochco. Jeffrey says the idea came about during a discussion between he and Melissa about the tribulations of finding cool, chic clothes for their sons. Hence, La Miniatura - a collection drawn from the late 70's to early 80's post-punk re-interpreted through the lens of current trends and classic details for kids. At the ENK Children's Club show in March 2011, the new line exploded, selling out in the first two days of the show and landing La Miniatura in prominent LA and New York showrooms. When questioned about the line's lush red and black velvet suits, plaid blazers and sophisticated trench coats and sweaters compared to the easy-in easy-out sweat pants moms are begrudgingly forced to stick their boys in today, Jeffrey's only reply -- "I just want my kid to be able to dress with some dignity!"

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